The Olsen twins have had tremendous success with their clothing line, The Row, and when they introduced bags to their collection, the Nile Crocodile rucksack sold out almost immediately despite it's $35,000USD price tag. So when online fashion retailer Just One Eye approached the twins about a collaboration with Damien Hirst they answered with a resounding yes. My response however is a resounding NO.
If the $55,000USD price tag isn't enough to make you throw up a little, then perhaps the fact that Hirst's brilliant (and I use the word loosely) design calls for pills to be featured all over the bag. PILLS - are you kidding me? In a time when we have lost so many talented people to drug and alcohol abuse, you use Pills as a design aesthetic? Maybe Hirst's memory is short. Perhaps the tragedies of legendary jazz musician Chet Baker, comedian Chris Farley or I don't know, Dorothy herself, Judy Garland have escaped him. But surely he might be able to recall the recent long list of stars we continue to mourn: Michael Jackson, Whitney Houston, Heath Ledger, Brittany Murphy and Amy Winehouse to name just a few.
Upon further research I have learned that some of the proceeds from the sale of this bag will benefit UNICEF, I suppose that explains the $20,000 price increase... Right? Maybe? Oh come on, it's for the children!
Shame on you Damien Hirst. And Shame on you Flare magazine for endorsing this type of foolishness.
be socially responsible.